Ad Eat The Road from Volkswagon actually edible.

Manufacturers of any product are always trying to advertise their products as attractive as possible to steal the attention of potential consumers. No exception Volkswagen. These famous car manufacturers advertise their products in magazines with the slogan “Eat The Road.” But not only limited to slogans, ads Eat The Road was actually edible. This ad made for Auto Trader magazine published in South Africa.

Ad sheets that display the highway and can actually be eaten because the paper is made from a mixture of rice, flour, water, salt, propylene glycol, dye, and glycerin. Ads designed by advertising agency Ogilvy was meant to convey the message that aims to make the reader can feel the ‘pleasure’ street while driving with Volkswagen.

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